When it comes to running a tax relief company, having a remarketing strategy is crucial. We know how important it is for businesses to capitalize on their leads that they spend so much money on. You generate hundreds of leads a month, maybe even thousands, but are you optimizing every lead as you should be? Tax relief companies spend thousands of dollars on a monthly basis on marketing. A lot of the time these leads that are generated don’t always convert on the first form of contact. Most of the time it takes several attempts to reach out to these potential clients to finally have them hire you for your services. Letting these leads go cold, only leaves money off the table that you can be bringing in for your business.
After 10 years in the tax relief industry, it still surprises us to see how many clients generate leads without a remarketing strategy in place. Having remarketing can be the difference between going from a 4% closing ratio upwards to 8%. No matter the closing ratio you’re at, remarketing can still give it a significant boost on a monthly basis.
So how do you go about setting a remarketing strategy for your business? The problem with this is that there really isn’t one unified platform that does all the remarking for you under one roof. Having to deal with multiple different platforms requires a lot of tedious work. You constantly need to stay on top of it making sure all email/text are being scheduled on a daily/weekly basis. An all-in-one system will not only save you and your sales team time but will make the process a lot smoother when the remarketing strategy is fully automated.
Captured Leads software does just that for you. Our software is made to have everything done without any extra work on your end. Tell the system exactly when and what action you want it to do, and it does exactly that. You can have a strategy for every lead, months in advance, increasing your chances of keeping your brand in front of these potential clients that had once inquired about your service. Once a lead is converted, the lead is then opted out of the marketing flow making sure they stop getting follow up emails/text or calls. It’s that simple.
Here is an example of an automation flow:
You generate a lead that gets sent to your sales team. Maybe your salesperson was not able to close the lead, or perhaps the lead needed some extra time to think about moving forward. The lead will then go into what we call a nurturing process. During this process, the system automatically sends emails and text messages at designated times and days. You can even program the system to automatically call the lead and connect them directly with a member of your sales team, structuring the flow to your liking.
If you have a dedicated sales team, then perfecting your remarketing strategy becomes crucial for closing as many deals as possible. Not only will a remarketing strategy keep your sales team busy with generating more calls, but it will boost your overall monthly sales. The goal of having this strategy is to keep those leads engaged, increasing the chances of having these potential clients taking action and call back when they’re ready to move forward. Imagine the difference in your business when you start getting those extra 5 to 10 or more deals each month.
Reach out to us today and see how we can help you set up your remarketing strategy!
